Social media users in the Philippines 2030| ��ƽ��

Number of social media users in the Philippines from 2017 to 2030 (in millions)

Characteristic	Number of users in millions
2030	123.88
2029	122.14
2028	120.35
2027	118.51
2026	116.6
2025	114.62
2024	102.61
2023	90.73
2022	79.68
2021	68.38
2020	56.58
2019	44.01
2018	43.67
2017	39.7

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Release date

December 2024

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Region

Philippines

Survey time period

2017 to 2030

Supplementary notes

Figures refer to the estimated number of people in the selected region that use social media sites and applications regularly (at least once a month). The data is based on surveys as well as user penetration estimates of the major social platforms.

Figures were based on national and international statistical offices, company filings, traffic and press analysis.

All figures are estimates. A detailed methodology can be found in the ��ƽ�� Market Outlook.

Citation formats

The Philippines is poised to become a social media powerhouse, with an estimated 122.14 million users by 2029. This represents a significant portion of the country's projected population, underscoring the growing importance of social platforms in Filipino society. The rapid adoption of social media reflects the nation's tech-savvy nature and its strong desire for digital connectivity.

Facebook dominates the social landscape

Among social media platforms, Facebook reigns supreme in the Philippines. It was the most used social media platform in the third quarter of 2024. Facebook's popularity extends beyond personal connections, serving as a primary news source and e-commerce platform. The app's dominance is further evidenced by the number of Facebook app downloads in 2024, which was more than double that of the second-place Instagram.

Internet usage and accessibility challenges

Filipinos are among the most active internet users globally, spending over eight hours online daily as of the third quarter of 2024. However, the country faces unique challenges in providing widespread internet access due to its archipelagic geography. Despite this, the internet penetration in the Philippines is projected to reach 98 percent by 2029, marking a significant increase from previous years. This growth in accessibility will likely further fuel the expansion of social media usage across the nation.