Importance of luxury/premium products by category in Japan 2025| ��ƽ��

Importance of luxury/premium products by category in Japan as of June 2025

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Number of respondents

2,736 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "In which of these product categories do you also buy premium or luxury items?"

If you need more information, you can have a look at the Consumer ��ƽ�� Methodology.

Citation formats

** percent of Japanese respondents answer our survey on "Importance of luxury/premium products by category" with ***. The survey was conducted in 2025, among 2,736 consumers.