respondents who have bought brand goods and are interested in buying used branded goods
Method of interview
Online survey
Supplementary notes
Original question: "What is your reason?"
The question was asked to respondents who stated in a previous question that they would like to buy second-hand brand-name goods. Figures represent the five most chosen answers.
Citation formats
Reasons for wanting to buy used luxury goods in Japan 2024
The leading reason for buying secondhand brand-name goods in Japan was that the luxury goods were purchasable at a lower price point, according to a survey conducted in February 2024. The chance to acquire rare items followed as the second most named reason, with **** percent of respondents who were interested in buying secondhand luxury goods.
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PR Times, & BuySell Technologies. (March 26, 2024). Leading reasons for being interested in secondhand brand-name goods in Japan as of February 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1465249/japan-reason-buy-used-branded-goods/
PR Times, und BuySell Technologies. "Leading reasons for being interested in secondhand brand-name goods in Japan as of February 2024." Chart. March 26, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1465249/japan-reason-buy-used-branded-goods/
PR Times, BuySell Technologies. (2024). Leading reasons for being interested in secondhand brand-name goods in Japan as of February 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1465249/japan-reason-buy-used-branded-goods/
PR Times, and BuySell Technologies. "Leading Reasons for Being Interested in Secondhand Brand-name Goods in Japan as of February 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Mar 2024, /statistics/1465249/japan-reason-buy-used-branded-goods/
PR Times & BuySell Technologies, Leading reasons for being interested in secondhand brand-name goods in Japan as of February 2024 ÌÇÐÄÆƽâ°æ, /statistics/1465249/japan-reason-buy-used-branded-goods/ (last visited July 24, 2026)
Leading reasons for being interested in secondhand brand-name goods in Japan as of February 2024 [Graph], PR Times, & BuySell Technologies, March 26, 2024. [Online]. Available: /statistics/1465249/japan-reason-buy-used-branded-goods/
