Leading travel apps by market share Europe 2022| ��ƽ��

Market share of leading travel apps in Europe in 2022

Characteristic	Market share
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data reflects revenue from advertising, in-app purchases, and paid apps

Supplementary notes

Figures are estimates. A detailed methodology can be found on the ��ƽ�� Digital Marketing ��ƽ�� page.

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According to estimates by ��ƽ�� Digital Marketing ��ƽ��, Uber held the highest share of the travel app market in Europe in 2022. That year, the company generated ** percent of total revenue in that segment. When focusing on online travel agencies (OTAs), Booking.com and Airbnb recorded the highest figures, accounting for ** percent and percent of total travel app revenue in Europe, respectively.

How much is the global travel app market worth?

The travel app market’s revenue worldwide exceeded *** billion U.S. dollars in 2022, a figure that is expected to double by 2027. When breaking down global travel apps’ revenue by country, the United States and China emerged as the leading markets in 2022.

What are the most downloaded travel apps worldwide?

In 2022, Google Maps topped the ranking of the most downloaded travel apps worldwide, ahead of Uber, with over *** million aggregated downloads on iOS and Google Play. Meanwhile, Booking.com ranked first in the list of most downloaded online travel agency apps worldwide, followed by Airbnb and Expedia.