Louis Vuitton brand profile Germany 2024| ��ƽ��

Louis Vuitton brand awareness, usage, popularity, loyalty, and buzz among luxury fashion owners in Germany in 2024

Characteristic	Share of respondents
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Number of respondents

670 respondents

Age group

18-64 years

Special properties

respondents who own luxury fashion

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to luxury fashion, which of the following brands do you like?
Brand usage: When it comes to luxury fashion, which of the following brands do you own currently?
Brand loyalty: When it comes to luxury fashion, which of the following brands are you likely to purchase again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of Louis Vuitton in Germany?
When it comes to luxury fashion users, brand awareness of Louis Vuitton is at ** percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Louis Vuitton in Germany?
In total, ** percent of German luxury fashion users say they like Louis Vuitton. However, in actuality, among the ** percent of German respondents who know Louis Vuitton, ** percent of people like the brand.

What is the usage share of Louis Vuitton in Germany?
All in all, ** percent of luxury fashion users in Germany use Louis Vuitton. That means, of the ** percent who know the brand, ** percent use them.

How loyal are the owners of Louis Vuitton?
Around ** percent of luxury fashion users in Germany say they are likely to use Louis Vuitton again. Set in relation to the ** percent usage share of the brand, this means that ** percent of their owners show loyalty to the brand.

What's the buzz around Louis Vuitton in Germany?
In March 2024, about ** percent of German luxury fashion users had heard about Louis Vuitton in the media, on social media, or in advertising over the past three months. Of the ** percent who know the brand, that's ** percent, meaning at the time of the survey there's little buzz around Louis Vuitton in Germany.

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