During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to sneakers, which of the following brands do you like?
Brand usage: When it comes to sneakers, which of the following brands do you own currently?
Brand loyalty: When it comes to sneakers, which of the following brands are you likely to purchase again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
How high is the brand awareness of Converse in the UK? When it comes to sneakers users, brand awareness of Converse is at *** in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Converse in the UK? In total, *** of UK sneakers users say they like Converse. However, in actuality, among the *** of UK respondents who know Converse, *** of people like the brand.
What is the usage share of Converse in the UK? All in all, *** of sneakers users in the UK use Converse. That means, of the *** who know the brand, *** use them.
How loyal are the owners of Converse? Around *** of sneakers users in the UK say they are likely to use Converse again. Set in relation to the *** usage share of the brand, this means that *** of their owners show loyalty to the brand.
What's the buzz around Converse in the UK? In September 2022, about *** of UK sneakers users had heard about Converse in the media, on social media, or in advertising over the past three months. Of the *** who know the brand, that's ***, meaning at the time of the survey there's little buzz around Converse in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer ÌÇÐÄÆƽâ°æ Brand KPI survey has you covered.
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ÌÇÐÄÆƽâ°æ. (December 13, 2022). Converse brand awareness, usage, popularity, loyalty, and buzz among sneakers owners in the UK in 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /forecasts/1352048/converse-sneakers-brand-profile-in-the-uk/
ÌÇÐÄÆƽâ°æ. "Converse brand awareness, usage, popularity, loyalty, and buzz among sneakers owners in the UK in 2022." Chart. December 13, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /forecasts/1352048/converse-sneakers-brand-profile-in-the-uk/
ÌÇÐÄÆƽâ°æ. (2022). Converse brand awareness, usage, popularity, loyalty, and buzz among sneakers owners in the UK in 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /forecasts/1352048/converse-sneakers-brand-profile-in-the-uk/
ÌÇÐÄÆƽâ°æ. "Converse Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Sneakers Owners in The Uk in 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Dec 2022, /forecasts/1352048/converse-sneakers-brand-profile-in-the-uk/
ÌÇÐÄÆƽâ°æ, Converse brand awareness, usage, popularity, loyalty, and buzz among sneakers owners in the UK in 2022 ÌÇÐÄÆƽâ°æ, /forecasts/1352048/converse-sneakers-brand-profile-in-the-uk/ (last visited July 27, 2026)
Converse brand awareness, usage, popularity, loyalty, and buzz among sneakers owners in the UK in 2022 [Graph], ÌÇÐÄÆƽâ°æ, December 13, 2022. [Online]. Available: /forecasts/1352048/converse-sneakers-brand-profile-in-the-uk/
