Puma brand profile Germany 2024| ��ƽ��

Puma brand awareness, usage, popularity, loyalty, and buzz among sneakers owners in Germany in 2024

Characteristic	Share of respondents
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Number of respondents

1,149 respondents

Age group

18-64 years

Special properties

respondents who own sneakers

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to sneakers, which of the following brands do you like?
Brand usage: When it comes to sneakers, which of the following brands do you own currently?
Brand loyalty: When it comes to sneakers, which of the following brands are you likely to purchase again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of Puma in Germany?
When it comes to sneakers users, brand awareness of Puma is at ** percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Puma in Germany?
In total, ** percent of German sneakers users say they like Puma. However, in actuality, among the ** percent of German respondents who know Puma, ** percent of people like the brand.

What is the usage share of Puma in Germany?
All in all, ** percent of sneakers users in Germany use Puma. That means, of the ** percent who know the brand, ** percent use them.

How loyal are the owners of Puma?
Around ** percent of sneakers users in Germany say they are likely to use Puma again. Set in relation to the ** percent usage share of the brand, this means that ** percent of their owners show loyalty to the brand.

What's the buzz around Puma in Germany?
In March 2024, about ** percent of German sneakers users had heard about Puma in the media, on social media, or in advertising over the past three months. Of the ** percent who know the brand, that's ** percent, meaning at the time of the survey there's little buzz around Puma in Germany.

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