allbirds brand profile U.S. 2024| ��ƽ��

allbirds brand awareness, usage, popularity, loyalty, and buzz among sneakers owners in the United States in 2024

Characteristic	Share of respondents
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Number of respondents

1,177 respondents

Age group

18-64 years

Special properties

respondents who own sneakers

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: "Do you know this brand, even if only by name?"

Brand popularity: "When it comes to sneakers, which of the following brands do you like?"

Brand usage: "When it comes to sneakers, which of the following brands do you own currently?"

Brand loyalty: "When it comes to sneakers, which of the following brands are you likely to purchase again in the future?"

Brand buzz: "Which of the following brands have you noticed in the media, on social media, or in advertising in the past 3 months?"

Citation formats

How high is the brand awareness of allbirds in the United States?
When it comes to sneakers owners, brand awareness of allbirds is at **% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is allbirds in the United States?
In total, *% of U.S. sneakers owners say they like allbirds. However, in actuality, among the **% of U.S. respondents who know allbirds, **% of people like the brand.

What is the usage share of allbirds in the United States?
All in all, *% of sneakers owners in the United States own allbirds. That means, of the **% who know the brand, *% own them.

How loyal are the owners of allbirds?
Around *% of sneakers owners in the United States say they are likely to purchase allbirds again. Set in relation to the *% usage share of the brand, this means that 100% of their owners show loyalty to the brand.

What's the buzz around allbirds in the United States?
In March 2024, about *% of U.S. sneakers owners had heard about allbirds in the media, on social media, or in advertising over the past three months. Of the **% who know the brand, that's **%, meaning at the time of the survey there's little buzz around allbirds in the United States.