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In 2025, Pinot Noir had the highest average purchase price of wine grapes crushed for wine production in Australia, with an average purchase price of around  Australian dollars per metric ton. In comparison, Petit Verdot had an average purchase price of approximately *** Australian dollars per metric ton. 

State of the Australian wine industry

Wine holds a significant position among Australia's key exports, significantly contributing to the country's economy. In the year that ended in March 2024, Australia’s wine export value for wines with a price point of **** to **** Australian dollars came to about *** million Australian dollars. Among the country's states and territories, South Australia is home to some of the most renowned wineries and vineyards. Over ***metric tons of wine grapes were crushed in South Australia in 2025 to produce wine; some of its most famous wine regions include Riverland, the Barossa Valley, and the McLaren Vale. At the forefront of this thriving sector is Treasury Wine Estates, a leading wine company recognized for its premium brands. With a net sales revenue of around *** billion Australian dollars in the fiscal year 2024, the Treasury Americas division of Treasury Wine Estates had the greatest net sales revenue of all the company's segments.

Current trends in the market

The Australian wine sector has faced challenges in recent years. In 2022 and 2023, a drop in wine production was witnessed throughout Australia. Furthermore, a notable trend has emerged in the country’s wine industry: customers are beginning to place a higher priority on moderation and health, which has led to a shift toward low- and non-alcoholic wines. This new trend reflects shifting consumer tastes and an increasing consciousness of choices. To accommodate the changing demands of a customer base that is becoming more health-conscious, wineries are developing and producing wines with lower alcohol concentrations in response to this demand.