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Gross merchandise value (GMV) of top online stores in the erotic and adult segments worldwide in 2024 (in million U.S. dollars)

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Top erotic online stores worldwide 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 1, 2025

In 2024, jd.com topped the ranking of leading erotic and adult online stores, generating over ** billion U.S. dollars in GMV in that category. taobao.com, ranked second with over **** billion U.S. dollars.

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Statistics on " Sex toys e-commerce "

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Overview

6

Key players

8

Reach & Traffic

6

Online shoppers

5

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Sex toys e-commerceLove and sex in South KoreaSexual health in the UKSexual health in ItalySex toy market in the United States
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