During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to face care, which of the following brands do you like?
Brand usage: When it comes to face care, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to face care, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
How high is the brand awareness of Noxzema in the United States? When it comes to face care users, brand awareness of Noxzema is at *** in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Noxzema in the United States? In total, *** of U.S. face care users say they like Noxzema. However, in actuality, among the *** of U.S. respondents who know Noxzema, *** of people like the brand.
What is the usage share of Noxzema in the United States? All in all, *** of face care users in the United States use Noxzema. That means, of the *** who know the brand, *** use them.
How loyal are the users of Noxzema? Around *** of face care users in the United States say they are likely to use Noxzema again. Set in relation to the *** usage share of the brand, this means that *** of their users show loyalty to the brand.
What's the buzz around Noxzema in the United States? In September 2022, about *** of U.S. face care users had heard about Noxzema in the media, on social media, or in advertising over the past three months. Of the *** who know the brand, that's ***, meaning at the time of the survey there's little buzz around Noxzema in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer ÌÇÐÄÆÆ½â°æ Brand KPI survey has you covered.
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ÌÇÐÄÆÆ½â°æ. (October 18, 2022). Noxzema brand awareness, usage, popularity, loyalty, and buzz among face care users in the United States in 2022 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 03, 2026, from /forecasts/1340151/noxzema-face-care-brand-profile-in-the-united-states/
ÌÇÐÄÆÆ½â°æ. "Noxzema brand awareness, usage, popularity, loyalty, and buzz among face care users in the United States in 2022." Chart. October 18, 2022. ÌÇÐÄÆÆ½â°æ. Accessed August 03, 2026. /forecasts/1340151/noxzema-face-care-brand-profile-in-the-united-states/
ÌÇÐÄÆÆ½â°æ. (2022). Noxzema brand awareness, usage, popularity, loyalty, and buzz among face care users in the United States in 2022. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 03, 2026. /forecasts/1340151/noxzema-face-care-brand-profile-in-the-united-states/
ÌÇÐÄÆÆ½â°æ. "Noxzema Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Face Care Users in The United States in 2022." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 18 Oct 2022, /forecasts/1340151/noxzema-face-care-brand-profile-in-the-united-states/
ÌÇÐÄÆÆ½â°æ, Noxzema brand awareness, usage, popularity, loyalty, and buzz among face care users in the United States in 2022 ÌÇÐÄÆÆ½â°æ, /forecasts/1340151/noxzema-face-care-brand-profile-in-the-united-states/ (last visited August 03, 2026)
Noxzema brand awareness, usage, popularity, loyalty, and buzz among face care users in the United States in 2022 [Graph], ÌÇÐÄÆÆ½â°æ, October 18, 2022. [Online]. Available: /forecasts/1340151/noxzema-face-care-brand-profile-in-the-united-states/