Aveeno brand profile UK 2022| ��ƽ��

Aveeno brand awareness, usage, popularity, loyalty, and buzz among face care users in the UK in 2022

Characteristic	Share of respondents
-	-
-	-
-	-
-	-
-	-

Download

Source

Show detailed source information?

Already a member?

Source

More information

Number of respondents

1,084 respondents

Age group

18-64 years

Special properties

respondents who use face care

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to face care, which of the following brands do you like?
Brand usage: When it comes to face care, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to face care, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of Aveeno in the UK?
When it comes to face care users, brand awareness of Aveeno is at **% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Aveeno in the UK?
In total, **% of UK face care users say they like Aveeno. However, in actuality, among the **% of UK respondents who know Aveeno, **% of people like the brand.

What is the usage share of Aveeno in the UK?
All in all, **% of face care users in the UK use Aveeno. That means, of the **% who know the brand, **% use them.

How loyal are the users of Aveeno?
Around **% of face care users in the UK say they are likely to use Aveeno again. Set in relation to the **% usage share of the brand, this means that **% of their users show loyalty to the brand.

What's the buzz around Aveeno in the UK?
In September 2022, about **% of UK face care users had heard about Aveeno in the media, on social media, or in advertising over the past three months. Of the **% who know the brand, that's **%, meaning at the time of the survey there's little buzz around Aveeno in the UK.

If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer ��ƽ�� Brand KPI survey has you covered.