Herbal Essences brand profile U.S. 2023| ��ƽ��

Herbal Essences brand awareness, usage, popularity, loyalty, and buzz among hair care users in the United States in 2023

Characteristic	Share of respondents
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Number of respondents

1,143 respondents

Age group

18-64 years

Special properties

respondents who use hair care

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to hair care, which of the following brands do you like?
Brand usage: When it comes to hair care, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to hair care, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of Herbal Essences in the United States?
When it comes to hair care users, brand awareness of Herbal Essences is at ** percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Herbal Essences in the United States?
In total, ** percent of U.S. hair care users say they like Herbal Essences. However, in actuality, among the ** percent of U.S. respondents who know Herbal Essences, ** percent of people like the brand.

What is the usage share of Herbal Essences in the United States?
All in all, ** percent of hair care users in the United States use Herbal Essences. That means, of the ** percent who know the brand, ** percent use them.

How loyal are the users of Herbal Essences?
Around ** percent of hair care users in the United States say they are likely to use Herbal Essences again. Set in relation to the ** percent usage share of the brand, this means that ** percent of their users show loyalty to the brand.

What's the buzz around Herbal Essences in the United States?
In September 2023, about ** percent of U.S. hair care users had heard about Herbal Essences in the media, on social media, or in advertising over the past three months. Of the ** percent who know the brand, that's ** percent, meaning at the time of the survey there's little buzz around Herbal Essences in the United States.

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