Burger King brand profile Germany 2024| ��ƽ��

Burger King brand awareness, usage, popularity, loyalty, and buzz among restaurant chain customers in Germany in 2024

Characteristic	Share of respondents
-	-
-	-
-	-
-	-
-	-

Download

Source

Show detailed source information?

Already a member?

Source

More information

Number of respondents

1,110 respondents

Age group

18-64 years

Special properties

respondents who go to restaurant chains

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to restaurant chains, which of the following brands do you like?
Brand usage: When it comes to restaurant chains, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to restaurant chains, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of Burger King in Germany?
When it comes to restaurant chain customers, brand awareness of Burger King is at **% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Burger King in Germany?
In total, **% of German restaurant chain customers say they like Burger King.

What is the usage share of Burger King in Germany?
All in all, **% of restaurant chain customers in Germany use Burger King.

How loyal are the customers of Burger King?
Around **% of restaurant chain customers in Germany say they are likely to use Burger King again.

What's the buzz around Burger King in Germany?
In **, about **% of German restaurant chain customers had heard about Burger King in the media, on social media, or in advertising over the past three months.

If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer ��ƽ�� Brand KPI survey has you covered.