Xiaomi brand profile Germany 2022| ��ƽ��

Xiaomi brand awareness, usage, popularity, loyalty, and buzz among smart home users in Germany in 2022

Characteristic	Share of respondents
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Number of respondents

866 respondents

Age group

18-64 years

Special properties

respondents who use smart home devices

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to smart home, which of the following brands do you like?
Brand usage: When it comes to smart home, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to smart home, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of Xiaomi in Germany?
When it comes to smart home users, brand awareness of Xiaomi is at **% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Xiaomi in Germany?
In total, **% of German smart home users say they like Xiaomi. However, in actuality, among the **% of German respondents who know Xiaomi, **% of people like the brand.

What is the usage share of Xiaomi in Germany?
All in all, **% of smart home users in Germany use Xiaomi. That means, of the **% who know the brand, **% use them.

How loyal are the users of Xiaomi?
Around **% of smart home users in Germany say they are likely to use Xiaomi again. Set in relation to the **% usage share of the brand, this means that **% of their users show loyalty to the brand.

What's the buzz around Xiaomi in Germany?
In August 2022, about **% of German smart home users had heard about Xiaomi in the media, on social media, or in advertising over the past three months. Of the **% who know the brand, that's **%, meaning at the time of the survey there's little buzz around Xiaomi in Germany.

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