SoFi brand profile U.S. 2024| ��ƽ��

SoFi brand awareness, usage, popularity, loyalty, and buzz among neobanking and neobrokerage users in the United States in 2024

Characteristic	Share of respondents
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Number of respondents

754 respondents

Age group

18 to 64 years

Special properties

respondents who use neobanking or neobrokerage

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
Brand popularity: "When it comes to neobanking & neobrokerage, which of the following brands do you like?"
Brand usage: "When it comes to neobanking & neobrokerage, which of the following brands have you used in the past 12 months?"
Brand loyalty: "When it comes to neobanking & neobrokerage, which of the following brands are you likely to use again in the future?"
Brand buzz: "Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising. "

Citation formats

How high is the brand awareness of SoFi in the United States?
When it comes to neobanking and neobrokerage users, brand awareness of SoFi is at **% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is SoFi in the United States?
In total, **% of U.S. neobanking and neobrokerage users say they like SoFi.

What is the usage share of SoFi in the United States?
All in all, **% of neobanking and neobrokerage users in the United States use SoFi.

How loyal are the customers of SoFi?
Around **% of neobanking and neobrokerage users in the United States say they are likely to use SoFi again.

What's the buzz around SoFi in the United States?
In October 2024, about **% of U.S. neobanking and neobrokerage users had heard about SoFi in the media, on social media, or in advertising over the past four weeks.

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