Tandem brand profile UK 2022| ��ƽ��

Tandem brand awareness, usage, popularity, loyalty, and buzz among neobanking and neobrokerage users in the United Kingdom in 2022

Characteristic	Share of respondents
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Number of respondents

604 respondents

Age group

18 to 64 years

Special properties

respondents who use neobanking or neobrokerage

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
Brand popularity: "When it comes to neobanking & neobrokerage, which of the following brands do you like?"
Brand usage: "When it comes to neobanking & neobrokerage, which of the following brands have you used in the past 12 months?"
Brand loyalty: "When it comes to neobanking & neobrokerage, which of the following brands are you likely to use again in the future?"
Brand buzz: "Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising. "

Citation formats

How high is the brand awareness of Tandem in the UK?
When it comes to neobanking and neobrokerage users, brand awareness of Tandem is at *** in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Tandem in the UK?
In total, ** of UK neobanking and neobrokerage users say they like Tandem. However, in actuality, among the *** of UK respondents who know Tandem, *** of people like the brand.

What is the usage share of Tandem in the UK?
All in all, ** of neobanking and neobrokerage users in the UK use Tandem. That means, of the *** who know the brand, *** use them.

How loyal are the customers of Tandem?
Around ** of neobanking and neobrokerage users in the UK say they are likely to use Tandem again. Set in relation to the ** usage share of the brand, this means that *** of their customers show loyalty to the brand.

What's the buzz around Tandem in the UK?
In ***, about ** of UK neobanking and neobrokerage users had heard about Tandem in the media, on social media, or in advertising over the past four weeks. Of the *** who know the brand, that's ***, meaning at the time of the survey there's little buzz around Tandem in the UK.

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