Nuri brand profile Germany 2022| ��ƽ��

Nuri brand awareness, usage, popularity, loyalty, and buzz among neobanking and neobrokerage users in Germany in 2022

Characteristic	Share of respondents
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Number of respondents

604 respondents

Age group

18 to 64 years

Special properties

respondents who use neobanking or neobrokerage

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
Brand popularity: "When it comes to neobanking & neobrokerage, which of the following brands do you like?"
Brand usage: "When it comes to neobanking & neobrokerage, which of the following brands have you used in the past 12 months?"
Brand loyalty: "When it comes to neobanking & neobrokerage, which of the following brands are you likely to use again in the future?"
Brand buzz: "Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising. "

Citation formats

How high is the brand awareness of Nuri in Germany?
When it comes to neobanking and neobrokerage users, brand awareness of Nuri is at **% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Nuri in Germany?
In total, *% of German neobanking and neobrokerage users say they like Nuri. However, in actuality, among the **% of German respondents who know Nuri, **% of people like the brand.

What is the usage share of Nuri in Germany?
All in all, *% of neobanking and neobrokerage users in Germany use Nuri. That means, of the **% who know the brand, **% use them.

How loyal are the customers of Nuri?
Around *% of neobanking and neobrokerage users in Germany say they are likely to use Nuri again. Set in relation to the *% usage share of the brand, this means that **% of their customers show loyalty to the brand.

What's the buzz around Nuri in Germany?
In May 2022, about *% of German neobanking and neobrokerage users had heard about Nuri in the media, on social media, or in advertising over the past three months. Of the **% who know the brand, that's **%, meaning at the time of the survey there's little buzz around Nuri in Germany.

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