Data provided by ÌÇÐÄÆƽâ°æ Market Outlook are estimates
The eCommerce market segment Food & Personal Care contains the online trade of food and beverages (excluding baby food), as well as medicine, cosmetics, and pharmaceutical and personal care products (inclusive of prescription drugs for the private end user (B2C)). The market segment also includes medical products for private use (e.g. blood pressure monitors, disinfectants, dressings). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
All figures are estimate. A detailed methodology can be found in the ÌÇÐÄÆƽâ°æ Market Outlook.
Citation formats
Revenue of the food and personal care e-commerce market in selected African countries
Since 2017, the revenue from e-commerce in the food and personal care market in the selected African countries increased significantly. Revenue in Kenya for example increased from ** U.S. dollars to ** million dollars in 2020 and is expected to increase even further to over *** million in 2025. In 2020, e-commerce revenue of this market was highest in Egypt at almost *** million U.S. dollars, followed by Nigeria with around *** million dollar. The ÌÇÐÄÆƽâ°æ Digital Market Outlook estimates the e-commerce revenue across all countries will continue to increase.
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ÌÇÐÄÆƽâ°æ. (August 25, 2021). E-commerce revenue of the food and personal care market in selected African countries from 2017 to 2025 (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /forecasts/1259811/revenue-food-personal-care-e-commerce-market-selected-african-countries/
ÌÇÐÄÆƽâ°æ. "E-commerce revenue of the food and personal care market in selected African countries from 2017 to 2025 (in million U.S. dollars)." Chart. August 25, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /forecasts/1259811/revenue-food-personal-care-e-commerce-market-selected-african-countries/
ÌÇÐÄÆƽâ°æ. (2021). E-commerce revenue of the food and personal care market in selected African countries from 2017 to 2025 (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /forecasts/1259811/revenue-food-personal-care-e-commerce-market-selected-african-countries/
ÌÇÐÄÆƽâ°æ. "E-commerce Revenue of The Food and Personal Care Market in Selected African Countries from 2017 to 2025 (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Aug 2021, /forecasts/1259811/revenue-food-personal-care-e-commerce-market-selected-african-countries/
ÌÇÐÄÆƽâ°æ, E-commerce revenue of the food and personal care market in selected African countries from 2017 to 2025 (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /forecasts/1259811/revenue-food-personal-care-e-commerce-market-selected-african-countries/ (last visited August 01, 2026)
E-commerce revenue of the food and personal care market in selected African countries from 2017 to 2025 (in million U.S. dollars) [Graph], ÌÇÐÄÆƽâ°æ, August 25, 2021. [Online]. Available: /forecasts/1259811/revenue-food-personal-care-e-commerce-market-selected-african-countries/
