The Range brand profile UK 2022| ��ƽ��

The Range brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in the UK in 2022

Characteristic	Share of respondents
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Number of respondents

1,036 respondents

Age group

18-64 years

Special properties

respondents who use DIY & garden online shops

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to DIY & garden online shops, which of the following brands do you like?
Brand usage: When it comes to DIY & garden online shops, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to DIY & garden online shops, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of The Range in the UK?
When it comes to DIY and garden online shop users, brand awareness of The Range is at **% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is The Range in the UK?
In total, **% of UK DIY and garden online shop users say they like The Range. However, in actuality, among the **% of UK respondents who know The Range, **% of people like the brand.

What is the usage share of The Range in the UK?
All in all, **% of DIY and garden online shop users in the UK use The Range. That means, of the **% who know the brand, **% use them.

How loyal are the customers of The Range?
Around **% of DIY and garden online shop users in the UK say they are likely to use The Range again. Set in relation to the **% usage share of the brand, this means that **% of their customers show loyalty to the brand.

What's the buzz around The Range in the UK?
In July 2022, about **% of UK DIY and garden online shop users had heard about The Range in the media, on social media, or in advertising over the past three months. Of the **% who know the brand, that's **%, meaning at the time of the survey there's little buzz around The Range in the UK.

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