Key insights
- Off-premise hard seltzer sales in the U.S. in 2025
- bn USD

Detailed statistics
Off-premise sales of hard seltzer in the U.S. 2018-2030
- Increase in hard seltzer sales in the week ended March 21, 2020 compared to 2019
- %

Detailed statistics
Dollar sales of hard seltzer during the pandemic vs. same week in 2019 in the U.S.
- Forecast volume sales of hard seltzer in the U.S. by 2025
- bn liters

Detailed statistics
Volume of hard seltzer in the United States 2018-2030
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Current statistics on this topic
Recommended statistics
Overview
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Off-premise sales of hard seltzer in the U.S. 2018-2030

Off-premise sales of hard seltzer in the U.S. 2018-2030
Off-premise dollar sales of hard seltzer in the United States from 2018 to 2024 with forecasts until 2030 (in million U.S. dollars)
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Revenue of the out of home hard seltzer industry in the U.S. 2018-2027

Revenue of the out of home hard seltzer industry in the U.S. 2018-2027
Revenue of the out of home hard seltzer market in the United States from 2018 to 2027 (in billion U.S. dollars)
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Volume of hard seltzer in the United States 2018-2030

Volume of hard seltzer in the United States 2018-2030
Volume of hard seltzer in the United States from 2018 to 2030 (in millions)
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U.S.: hard seltzer c-store dollar sales 2023

U.S.: hard seltzer c-store dollar sales 2023
Retail dollar sales of hard seltzer in convenience stores in the United States in 2023, by segment (in million U.S. dollars)
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U.S.: hard seltzer c-store volume sales 2023, by segment

U.S.: hard seltzer c-store volume sales 2023, by segment
Retail volume sales of hard seltzer in convenience stores in the United States in 2023, by segment (in 1,000 cases)
Brands
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- U.S. dollar sales of the leading beer centric hard seltzer brands 2025
- U.S. dollar sales growth of the leading beer centric hard seltzer brands 2023
- U.S. volume of the leading beer centric hard seltzer brands 2023
- U.S. dollar sales of the leading spirits centric hard seltzer brands 2021
- U.S. dollar sales growth of the leading spirits centric hard seltzer brands 2021
- U.S. dollar sales of the leading beer centric hard seltzer brands in c-stores 2023
- U.S. sales growth of the leading beer centric hard seltzer brands in c-stores 2023
- U.S. sales volume of the leading beer centric hard seltzer brands in c-stores 2023
Brands
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U.S. dollar sales of the leading beer centric hard seltzer brands 2025

U.S. dollar sales of the leading beer centric hard seltzer brands 2025
Dollar sales of the leading beer-centric hard seltzer brands in the United States in 2025 (in million U.S. dollars)
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U.S. dollar sales growth of the leading beer centric hard seltzer brands 2023

U.S. dollar sales growth of the leading beer centric hard seltzer brands 2023
Dollar sales growth of beer centric hard seltzer in the United States in 2023, by brand family
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U.S. volume of the leading beer centric hard seltzer brands 2023

U.S. volume of the leading beer centric hard seltzer brands 2023
Volume sales of beer centric hard seltzer in the United States in 2023, by brand family (in 1000 cases)
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U.S. dollar sales of the leading spirits centric hard seltzer brands 2021

U.S. dollar sales of the leading spirits centric hard seltzer brands 2021
Dollar sales of spirits centric hard seltzer in the United States in 2021, by brand family (in 1000 U.S. dollars)
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U.S. dollar sales growth of the leading spirits centric hard seltzer brands 2021

U.S. dollar sales growth of the leading spirits centric hard seltzer brands 2021
Dollar sales growth of spirits centric hard seltzer in the United States in 2021, by brand family
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U.S. dollar sales of the leading beer centric hard seltzer brands in c-stores 2023

U.S. dollar sales of the leading beer centric hard seltzer brands in c-stores 2023
Dollar sales of beer centric hard seltzer in convenience stores in the United States in 2023, by brand family (in million U.S. dollars)
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U.S. sales growth of the leading beer centric hard seltzer brands in c-stores 2023

U.S. sales growth of the leading beer centric hard seltzer brands in c-stores 2023
Dollar sales growth of beer centric hard seltzer in convenience stores in the United States in 2023, by brand family
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U.S. sales volume of the leading beer centric hard seltzer brands in c-stores 2023

U.S. sales volume of the leading beer centric hard seltzer brands in c-stores 2023
Volume sales of beer centric hard seltzer in convenience stores in the United States in 2023, by brand family (in million cases)
Consumers
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- Per-capita consumption of hard seltzer in the United States 2018-2030
- Most popular hard seltzer brands U.S. 2025, by generation
- RTD alcohol buyer age distribution U.S. 2023, by segment
- RTD alcohol buyer income distribution U.S. 2023, by segment
- Hard seltzer preference reasons United States 2021
- U.S.: hard seltzer preference over other alcoholic beverages 2021
- Label claim effect on hard seltzer demand United States 2021
- Hard seltzer consumption locations United States 2021
- Hard seltzer Twitter engagement 2019-2021, by brand
- Leading hard seltzer brands Twitter user gender share 2010-2021
- Leading hard seltzer brands Twitter user age share 2010-2021
Consumers
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Per-capita consumption of hard seltzer in the United States 2018-2030

Per-capita consumption of hard seltzer in the United States 2018-2030
Per-capita consumption of hard seltzer in the United States from 2018 to 2030
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Most popular hard seltzer brands U.S. 2025, by generation

Most popular hard seltzer brands U.S. 2025, by generation
Most popular hard seltzer brands in the United States in Q4 2025, by generation
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RTD alcohol buyer age distribution U.S. 2023, by segment

RTD alcohol buyer age distribution U.S. 2023, by segment
Age distribution of RTD alcohol buyers in the United States in 2023, by segment
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RTD alcohol buyer income distribution U.S. 2023, by segment

RTD alcohol buyer income distribution U.S. 2023, by segment
Income distribution of RTD alcohol buyers in the United States in 2023, by segment
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Hard seltzer preference reasons United States 2021

Hard seltzer preference reasons United States 2021
Reasons for preference of hard seltzer over other alcoholic beverages in the United States in 2021
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U.S.: hard seltzer preference over other alcoholic beverages 2021

U.S.: hard seltzer preference over other alcoholic beverages 2021
What are you drinking less as a result of drinking hard seltzer?
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Label claim effect on hard seltzer demand United States 2021

Label claim effect on hard seltzer demand United States 2021
Effect of label claims on hard seltzer demand in the United States in 2021
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Hard seltzer consumption locations United States 2021

Hard seltzer consumption locations United States 2021
Common hard seltzer drinking locations in the United States in 2021
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Hard seltzer Twitter engagement 2019-2021, by brand

Hard seltzer Twitter engagement 2019-2021, by brand
Number of hard seltzer engagements on Twitter from 2019 to 2021, by brand
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Leading hard seltzer brands Twitter user gender share 2010-2021

Leading hard seltzer brands Twitter user gender share 2010-2021
Gender share of hard seltzer engagers on Twitter from 2019 to 2021, by brand
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Leading hard seltzer brands Twitter user age share 2010-2021

Leading hard seltzer brands Twitter user age share 2010-2021
Age share of hard seltzer engagers on Twitter from 2019 to 2021, by brand*
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