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Most popular hard seltzer brands in the United States in Q4 2025, by generation

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Release date

January 2026

Region

United States

Survey time period

Q4 2025

Special properties

selection based on the most popular hard seltzer brands among all adults

Supplementary notes

Popularity is the percent of respondents who had a positive opinion of the brand.

Citation formats

Most popular hard seltzer brands U.S. 2025, by generation

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 17, 2026

Among the most popular hard seltzer brands in the United States in the fourth quarter of 2025, Truly Hard Seltzer was the most popular hard seltzer brand among Millennials, with ** percent. In contrast, only ** percent of Baby Boomers had a positive opinion of the brand.

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Statistics on " Hard seltzer market in the U.S. "

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Other statistics that may interest you Hard seltzer market in the U.S.

Overview

5

Brands

8

Consumers

8

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Topics

Hard seltzer in the United StatesBeer industry in the United StatesAlcoholic beverages industry worldwideCraft beer industry in the U.S.Hard soda in the U.S.
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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
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  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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