Nearly two-thirds of users who engaged with Bud Light Hard Seltzer on Twitter were women between 2019 and 2021. White Claw, the best selling hard seltzer brand had nearly even engagement between genders.
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Marakon. (October 31, 2021). Gender share of hard seltzer engagers on Twitter from 2019 to 2021, by brand [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1309501/hard-seltzer-twitter-user-by-gender/
Marakon. "Gender share of hard seltzer engagers on Twitter from 2019 to 2021, by brand." Chart. October 31, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1309501/hard-seltzer-twitter-user-by-gender/
Marakon. (2021). Gender share of hard seltzer engagers on Twitter from 2019 to 2021, by brand. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1309501/hard-seltzer-twitter-user-by-gender/
Marakon. "Gender Share of Hard Seltzer Engagers on Twitter from 2019 to 2021, by Brand." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Oct 2021, /statistics/1309501/hard-seltzer-twitter-user-by-gender/
Marakon, Gender share of hard seltzer engagers on Twitter from 2019 to 2021, by brand ÌÇÐÄÆƽâ°æ, /statistics/1309501/hard-seltzer-twitter-user-by-gender/ (last visited July 24, 2026)
Gender share of hard seltzer engagers on Twitter from 2019 to 2021, by brand [Graph], Marakon, October 31, 2021. [Online]. Available: /statistics/1309501/hard-seltzer-twitter-user-by-gender/
