Shoppers aged 35 to 44 years made up the largest share of buyers in the United States in 2023. In the same period, buyers aged 21 to 34 years were the largest share of ** buyers.
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Circana. (March 20, 2024). Age distribution of RTD alcohol buyers in the United States in 2023, by segment [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1462141/rtd-alcohol-buyer-age-distribution-by-segment-us/
Circana. "Age distribution of RTD alcohol buyers in the United States in 2023, by segment." Chart. March 20, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1462141/rtd-alcohol-buyer-age-distribution-by-segment-us/
Circana. (2024). Age distribution of RTD alcohol buyers in the United States in 2023, by segment. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1462141/rtd-alcohol-buyer-age-distribution-by-segment-us/
Circana. "Age Distribution of Rtd Alcohol Buyers in The United States in 2023, by Segment." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Mar 2024, /statistics/1462141/rtd-alcohol-buyer-age-distribution-by-segment-us/
Circana, Age distribution of RTD alcohol buyers in the United States in 2023, by segment ÌÇÐÄÆƽâ°æ, /statistics/1462141/rtd-alcohol-buyer-age-distribution-by-segment-us/ (last visited July 23, 2026)
Age distribution of RTD alcohol buyers in the United States in 2023, by segment [Graph], Circana, March 20, 2024. [Online]. Available: /statistics/1462141/rtd-alcohol-buyer-age-distribution-by-segment-us/
