ÌÇÐÄÆƽâ°æ

XR in the United States

Statistics report on immersive technologies in the United States

This report presents a range of statistics, facts, and forecasts about extended reality (XR) in the United States, an emerging term for all immersive technologies including augmented reality (AR), virtual reality (VR), and mixed reality. Chapters include an overview of the XR market in the United States, a deeper dive into both the AR and VR markets. Additional chapters focus on XR consumption and the potential of the metaverse in the U.S. too.

Download your Report

  We value your privacy and will never rent or sell your email address.

Privacy

Table of contents

Overview

4
  • Premium Forecast Revenue in the AR & VR market in the United States 2017-2030
  • Premium Forecast AR/VR B2C market revenue growth in the United States 2018-2030
  • Premium Forecast AR B2C market revenue in the U.S. 2017-2027
  • Premium Forecast Revenue in the AR & VR market in the United States 2017-2030

Augmented reality

7
  • Premium Forecast Revenue of the AR software industry in the United States 2017-2030
  • Premium Forecast Revenue of the AR hardware industry in the United States 2020-2030
  • Premium Forecast Revenue of the AR advertising industry in the United States 2017-2030
  • Premium Statistic Frequency of AR use in the U.S. 2025
  • Premium Statistic Interest in AR in the U.S. 2025, by use case
  • Premium Statistic Level of Interest in augmented reality (AR) in the U.S. 2025, by age
  • Premium Statistic Level of knowledge regarding AR in the U.S. 2025, by age

Virtual reality

8
  • Premium Forecast Revenue in the AR & VR market in the United States 2017-2030
  • Premium Forecast Revenue of the VR software industry in the United States 2017-2030
  • Premium Forecast Revenue of the VR hardware industry in the United States 2017-2030
  • Premium Forecast Revenue of the VR advertising industry in the United States 2017-2030
  • Premium Statistic Frequency of VR use in the U.S. 2025
  • Premium Statistic Interest in VR in the U.S. 2025, by use case
  • Premium Statistic Level of interest in VR in the U.S. 2025, by age
  • Premium Statistic Level of knowledge regarding VR in the U.S. 2025, by age

Consumption

6
  • Premium Statistic Online shoppers' motivations to use AR in e-commerce in the U.S. in 2024
  • Premium Statistic Reasons why consumers use AR when shopping online in the U.S. in 2024, by age
  • Premium Statistic Use of AR in e-commerce in the U.S. 2024, by product category
  • Premium Statistic Top product categories used in AR e-commerce in the U.S. 2024, by age
  • Premium Statistic Top difficulties in using AR in online shopping in the U.S. in 2024
  • Premium Statistic Difficulties with the use of AR in e-commerce in the U.S. 2024, by age

Special focus: Metaverse

5
  • Premium Statistic Difficulties with the use of AR in e-commerce in the U.S. 2024, by age
  • Basic Statistic Metaverse appeal according to interested adults in the U.S. 2025
  • Basic Statistic Metaverse disinterest according to uninterested adults in the U.S. 2025
  • Basic Statistic Interest in metaverse experience according to adults in the U.S. 2025, by age
  • Basic Statistic Metaverse top of mind according to adults in the U.S. 2025
Report this content
FURTHER REPORTS

Recommended and recent reports

Recommended statistics

You may also be interested in...
We’re happy to help

Get in touch with us for additional information

Feel free to contact us anytime. We will respond to your inquiry as quickly as possible.

Get in touch