The source defines VR users as individuals of any age who experience VR content at least once per month via any device; AR users are individuals of any age who experience AR content at least once per month via any device.
Figures were provided by several publications by the source.
Citation formats
Virtual reality and augmented reality users U.S. 2017-2023
The statistic shows the number of virtual reality (VR) and augmented reality (AR) users in the United States from 2017 to 2023. In 2020, **** million people used AR at least once per month in the United States. The corresponding figure for 2023 was forecast to reach over *** million users.
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eMarketer. (April 15, 2021). Number of virtual reality (VR) and augmented reality (AR) users in the United States from 2017 to 2023 (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 16, 2026, from /statistics/1017008/united-states-vr-ar-users/
eMarketer. "Number of virtual reality (VR) and augmented reality (AR) users in the United States from 2017 to 2023 (in millions)." Chart. April 15, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 16, 2026. /statistics/1017008/united-states-vr-ar-users/
eMarketer. (2021). Number of virtual reality (VR) and augmented reality (AR) users in the United States from 2017 to 2023 (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 16, 2026. /statistics/1017008/united-states-vr-ar-users/
eMarketer. "Number of Virtual Reality (Vr) and Augmented Reality (Ar) Users in The United States from 2017 to 2023 (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Apr 2021, /statistics/1017008/united-states-vr-ar-users/
eMarketer, Number of virtual reality (VR) and augmented reality (AR) users in the United States from 2017 to 2023 (in millions) ÌÇÐÄÆƽâ°æ, /statistics/1017008/united-states-vr-ar-users/ (last visited July 16, 2026)
Number of virtual reality (VR) and augmented reality (AR) users in the United States from 2017 to 2023 (in millions) [Graph], eMarketer, April 15, 2021. [Online]. Available: /statistics/1017008/united-states-vr-ar-users/
