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City tourism in Europe

Statistics report on travel and tourism in European cities

This report presents a range of statistics and facts on city tourism in Europe. It includes an overview of the leading city destinations for leisure and business travel, along with key data on tourist arrivals and accommodation establishments. The report also provides figures on European city travelers and popular tourist attractions across the leading city tourism destinations in the region.

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Table of contents

European city tourism overview

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  • Premium Statistic Number of inbound tourist arrivals in selected European destinations 2019-2024
  • Premium Statistic Contribution of leading destinations to inbound tourism in European countries 2024
  • Premium Statistic Leading European city tourism destinations 2019-2024, by number of bed nights
  • Premium Statistic Share of inbound vs. domestic tourist arrivals in selected European cities 2024
  • Premium Statistic Share of inbound vs. domestic overnight stays in selected European cities 2024
  • Premium Statistic Cheapest cities to visit in Europe 2025, by daily cost
  • Premium Statistic Most affordable cities for backpacking in Europe 2025

Business travel

3
  • Premium Statistic Highest-priced business travel destinations in the EMEA region Q2 2025
  • Premium Statistic European cities with highest rise of daily business travel expense Q2 2025
  • Premium Statistic Most competitive European cities for business events 2024

City destinations

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  • Premium Statistic Number of tourist arrivals to Paris and the ÃŽle-de-France region 2014-2024, by type
  • Premium Statistic Number of international tourist visits to London, UK 2011-2024
  • Premium Statistic Most visited destinations by international tourists in Turkey 2023-2024
  • Premium Statistic Number of overnight visitors in Barcelona 2020-2024, by accommodation type
  • Premium Statistic Leading travel markets in Amsterdam 2019-2024, by number of hotel arrivals
  • Premium Statistic International tourism volume in the Community of Madrid 2001-2024
  • Premium Statistic Number of international tourist arrivals in Rome 2014-2024
  • Premium Statistic International air arrivals in Athens, Greece 2010-2024
  • Premium Statistic Inbound tourist arrivals in Austria 2024, by state capital
  • Premium Statistic Tourist arrivals in Berlin by origin 2019-2024

Accommodation

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  • Premium Statistic Hotel occupancy rate of European cities 2024
  • Premium Statistic Average daily hotel rates in Europe 2024, by city
  • Premium Statistic European cities with highest volume of hotel transactions 2024
  • Premium Statistic Number of Airbnb listings in selected European cities 2024
  • Premium Statistic Number of Airbnb listings per 1,000 inhabitants in selected European cities 2025

City tourists

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  • Premium Statistic Europeans planning leisure domestic or European trips 2026, by trip type
  • Premium Statistic Favorite European countries for a city break among European travelers 2025
  • Premium Statistic Destination type preferred by Europeans for summer vacations 2025
  • Premium Statistic Preferred types of holiday in Europe among affluent individuals worldwide 2025
  • Premium Statistic Leading Europe city destinations 2025, by traveler ratings

Tourist attractions

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  • Premium Statistic Most visited museums in Europe 2019-2024
  • Premium Statistic Attendance at museums and monuments in Paris 2024
  • Premium Statistic Most visited tourist attractions in London, UK 2019-2024
  • Premium Statistic Attendance to main art museums in Madrid 2019-2024
  • Premium Statistic Most visited museums and archaeological areas in Italy 2019-2024
  • Premium Statistic Number of visits to state museums in Berlin 2019-2024, by museum
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