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Newspapers in Sweden

Statistics report about the newspaper industry and consumption in Sweden

This report presents a range of selected statistics and data about newspapers in Sweden. In addition to recent key figures on the newspaper industry development, the report contains looks at circulation, reach, and consumption, including insights into subscriptions. Furthermore, the report includes a chapter on the Swedish newspaper advertising market.

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Table of contents

Overview

6
  • Premium Statistic Newspaper industry in Sweden 2011-2023
  • Premium Statistic Ranking of newspaper publishing companies in Sweden 2023, by revenue
  • Premium Statistic Net profit of selected newspaper publishing companies in Sweden 2023
  • Basic Statistic Number of daily newspaper publishers in Sweden 2010-2024
  • Premium Statistic Local newspaper companies in Sweden 2023, by total circulation
  • Premium Statistic Local newspaper companies in Sweden 2023, by digital circulation

Consumption

8
  • Premium Statistic Ranking of offline news brands in Sweden 2026, by weekly reach
  • Premium Forecast ePaper / online news website usage by brand in Sweden 2024
  • Premium Statistic Daily reach of online newspapers in Sweden 2009-2024
  • Premium Statistic Daily media time spent on printed newspapers in Sweden 2009-2023
  • Premium Statistic Daily newspaper consumption in Sweden 2009-2024
  • Premium Statistic Readers of city newspapers in Sweden 2024, by format
  • Premium Statistic Readers of evening newspapers in Sweden 2024, by format
  • Premium Statistic Daily newspaper consumption in Sweden 2023, by age group

Subscribing and paying for news

4
  • Basic Statistic Digital news purchases worldwide 2026
  • Premium Statistic Daily newspaper subscribers in Sweden 2009-2023
  • Premium Statistic Share of daily newspaper subscribers in Sweden 2009-2023, by age group
  • Premium Statistic Daily newspaper subscribers in Sweden 2009-2023 by gender

Advertising

3
  • Premium Statistic News media share of ad spend in Sweden 2008-2024
  • Premium Statistic Daily newspaper ad spend in Sweden 2011-2023, by platform
  • Premium Statistic Digital daily newspaper ad spend in Sweden 2011-2023
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