While the United Kingdom might not share Italy’s high reputation when it comes to cuisine, it does not lack in enthusiasm for perhaps the most famous Italian culinary export: pizza. In fact, the United Kingdom was the fifth-
in 2025, with the average resident eating four kilograms of the food annually. While there are some who have turned their hand to the craft of making pizza at home, the UK’s pizza restaurant industry has gone from strength to strength in recent years, with the
alone growing from 2.22 billion British pounds in 2012 to 3.9 billion British pounds in 2024. This comes as no surprise, with pizza ranking as the second
in 2025.
What is the biggest pizza company in the UK?
When it comes to full-service pizza restaurants, Pizza Express had the
most sites in the UK by a significant margin as of 2025. In total, the pizza chain had over 350 sites in operation, which was nearly triple the amount of Pizza Huts across the UK in the same period. However, the UK’s pizza scene is by no means confined to large chains, with smaller restaurant brands such as Rudy’s Pizza going from one location in Manchester in 2015 to over 30 by 2025. Meanwhile, the pizza delivery sector has boomed in recent years, with
Domino’s Pizza epitomizing this growth, generating over 30 percent more revenue in 2023 than in 2019.
Is pizza considered unhealthy?
Despite the love Britons have for all things pizza, the majority of
consumers considered pizza to be junk food as of 2024. This was especially the case among younger generations, with an 80 percent
share of 18 to 24-year-olds classing pizza as junk food; 75 percent of 50 to 64-year-olds also held this view. When it comes to toppings, however, there has been less consensus, with the controversial
pineapple topping splitting public opinion in Great Britain. When surveyed in 2024, around half of adults said they had a positive opinion of pineapple on pizza, while 19 percent outright hated it.
What is the future of the UK’s pizza restaurant industry?
While the momentum behind brands such as Domino’s Pizza does not appear likely to slow, the noticeable rise in more authentic pizza options, such as the Neapolitan style, points towards a broader range of tastes among UK consumers. Looking to the future,
heightened nutritional concerns among younger generations suggests that a larger emphasis will be placed on quality ingredients as well as fresh production when it comes to eating pizza. It is unlikely, however, that indulgent, greasy pizza options are going to fully disappear anytime soon.
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liability for the information given being complete or correct.
Due to varying update cycles, statistics can display more up-to-date
data than referenced in the text.
