Discount grocery stores in Italy - statistics & facts
In just over a decade, discount grocery stores have nearly doubled their presence in Italy. If in 2010 market share was a modest 12.6 percent, by 2023 it had surged to 25 percent. During challenging times, consumers tend to exhibit certain behaviors, such as reducing dining out frequency or cutting back on expensive products. However, when it comes to essential activities such as grocery shopping, customers facing financial constraints due to inflation often turn to private labels and shift towards discount stores. While supermarkets and hypermarkets still dominate the Italian food retail market, discount stores have swiftly gained ground, now coming in close behind and poised to further capitalize in this uncertain period.
