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Online payment: Visa Checkout users in France

Consumer ÌÇÐÄÆƽâ°æ report

This report offers the reader a comprehensive overview of Visa Checkout users in France: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Visa Checkout users in France (''brand users'') against French online payment users in general (''category users''), and the overall French consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the ÌÇÐÄÆƽâ°æ Consumer ÌÇÐÄÆƽâ°æ Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on online payment: Visa Checkout users in France

  • Visa Checkout is more popular among Generation Z than other online payment services
  • Compared to other online payment services, Visa Checkout has a relatively high share of male users
  • Visa Checkout has a smaller share of users with a low income than other online payment services
  • Visa Checkout users are more likely to live in cities with over 1 million inhabitants than online payment users in general
  • Social justice is less important to Visa Checkout users than to other online payment users

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