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Online payment: Amazon Pay users in France

Consumer ÌÇÐÄÆƽâ°æ report

This report offers the reader a comprehensive overview of Amazon Pay users in France: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Amazon Pay users in France (''brand users'') against French online payment users in general (''category users''), and the overall French consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the ÌÇÐÄÆƽâ°æ Consumer ÌÇÐÄÆƽâ°æ Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on online payment: Amazon Pay users in France

  • Amazon Pay is more popular among Millennials than other online payment services
  • There is a fairly even split of male and female Amazon Pay users
  • Amazon Pay has a larger share of users with a high income than other online payment services
  • Amazon Pay users are more likely to live in cities with over 1 million inhabitants than online payment users in general
  • Having a good time is less important to Amazon Pay users than to other online payment users

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