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Brand KPIs for digital payment: PayPal in Mexico

ÌÇÐÄÆƽâ°æ Consumer ÌÇÐÄÆƽâ°æ report

This report is based on the performance of PayPal in Mexico. Incorporating data from ÌÇÐÄÆƽâ°æ’s Consumer ÌÇÐÄÆƽâ°æ Brand KPIs survey, the report provides you with key consumer insights and benchmarks PayPal against the digital payment industry overall and their competitors. Our data allows you to measure the brands position in the market by creating a profile using ÌÇÐÄÆƽâ°æ's five key performance indicators. Which are: awareness, popularity, usage, loyalty, and media buzz.

 

Topics include:

  • Brand profile
  • Brand KPIs & benchmarking

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Selected insights on brand KPIs for digital payment: PayPal in Mexico

  • PayPal's branding resonates with Gen X similarly to other brands in the industry
  • PayPal generally appeals to women more than men
  • Among PayPal enthusiasts, 35% fall under the high-income category
  • Among PayPal fans, 23% state that they get excited about digital payment services
  • 93% of PayPal users display loyalty towards the brand

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