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Brand KPIs for digital payment: PayPal in Germany

��ƽ�� Consumer ��ƽ�� report

This report is based on the performance of PayPal in Germany. Incorporating data from ��ƽ��’s Consumer ��ƽ�� Brand KPIs survey, the report provides you with key consumer insights and benchmarks PayPal against the digital payment industry overall and their competitors. Our data allows you to measure the brands position in the market by creating a profile using ��ƽ��'s five key performance indicators. Which are: awareness, popularity, usage, loyalty, and media buzz.

Topics include:

Brand profile
Brand KPIs & benchmarking

Table of contents

Description
Content

Selected insights on brand KPIs for digital payment: PayPal in Germany

PayPal's branding resonates with Baby Boomers similarly to other brands in the industry
PayPal generally appeals to women and men equally
Among PayPal enthusiasts, 35% fall under the high-income category
Among PayPal fans, 29% state that they get excited about digital payment services
97% of PayPal users display loyalty towards the brand

Introduction

Study details
Key insights

Brand profile

Snapshot
Consumer demographics
Qualities
Attitudes

Brand KPIs & benchmarking

Industry comparison
Awareness
Popularity
Usage
Loyalty
Buzz

Appendix

Consumer ��ƽ��
Authors

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