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As of 2025, among the companies in the cosmetics, perfume, and hairdressing industry in Sweden, H&M Hennes & Mauritz Sverige AS, selling not only clothing but also beauty products and make-up, was the leading one. Its revenue reached over **** billion Swedish kronor. Kicks Group AB and Lindex Sverige AB followed. When considering the leading cosmetic brands in the country, ranked by sales value, ACO came first in the first half of 2023, valuing at approximately *** million Swedish kronor. 

Denmark019s leading cosmetics companies

In the ranking of companies in the cosmetics, perfume and hairdressing industry in Denmark, Normal A/S made the highest revenue as of May 2025. The Danish health and beauty retailer generated over ****billion Danish kroner and was ahead of companies such as LOre9al Denmark A/S and Matas Operations A/S. 

Norway019s leading cosmetics companies

The Norwegian beauty products retailer Normal Norge AS reached a revenue of approximately *** billion Norwegian kroner, and was therefore the leading cosmetic company as of May 2025. In second place in the cosmetics companies ranking came Essity Norway AS.