This statistic depicts the results of a 2018 survey in which Baby Boomer consumers in the United States who owned a smartphone were asked about their in-store digital grocery shopping behaviors. In that year, ** percent of Baby Boomers used digital coupons on their smartphone when grocery shopping.
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FMI. (June 1, 2018). Top in-store digital grocery shopping behaviors among Baby Boomer consumers in the United States in 2018 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 31, 2026, from /statistics/962938/digital-grocery-shopping-behavior-smartphone-us-baby-boomer/
FMI. "Top in-store digital grocery shopping behaviors among Baby Boomer consumers in the United States in 2018." Chart. June 1, 2018. ÌÇÐÄÆÆ½â°æ. Accessed July 31, 2026. /statistics/962938/digital-grocery-shopping-behavior-smartphone-us-baby-boomer/
FMI. (2018). Top in-store digital grocery shopping behaviors among Baby Boomer consumers in the United States in 2018. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 31, 2026. /statistics/962938/digital-grocery-shopping-behavior-smartphone-us-baby-boomer/
FMI. "Top In-store Digital Grocery Shopping Behaviors among Baby Boomer Consumers in The United States in 2018." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 1 Jun 2018, /statistics/962938/digital-grocery-shopping-behavior-smartphone-us-baby-boomer/
FMI, Top in-store digital grocery shopping behaviors among Baby Boomer consumers in the United States in 2018 ÌÇÐÄÆÆ½â°æ, /statistics/962938/digital-grocery-shopping-behavior-smartphone-us-baby-boomer/ (last visited July 31, 2026)
Top in-store digital grocery shopping behaviors among Baby Boomer consumers in the United States in 2018 [Graph], FMI, June 1, 2018. [Online]. Available: /statistics/962938/digital-grocery-shopping-behavior-smartphone-us-baby-boomer/