This statistic displays the share of consumers who use shopping as a way to improve their mood in the United States as of August 2018, by sexual orientation. Some **** percent of heterosexual survey respondents stated that they shop to better their mood, compared to **** percent of homosexual respondents.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
TrendSource. (December 6, 2018). Consumers who shop to improve their mood in the United States as of August 2018, by sexual orientation* [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 05, 2026, from /statistics/951929/consumers-who-shop-to-improve-their-mood-by-sexuality-us/
TrendSource. "Consumers who shop to improve their mood in the United States as of August 2018, by sexual orientation*." Chart. December 6, 2018. ÌÇÐÄÆÆ½â°æ. Accessed August 05, 2026. /statistics/951929/consumers-who-shop-to-improve-their-mood-by-sexuality-us/
TrendSource. (2018). Consumers who shop to improve their mood in the United States as of August 2018, by sexual orientation*. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 05, 2026. /statistics/951929/consumers-who-shop-to-improve-their-mood-by-sexuality-us/
TrendSource. "Consumers Who Shop to Improve Their Mood in The United States as of August 2018, by Sexual Orientation*." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 6 Dec 2018, /statistics/951929/consumers-who-shop-to-improve-their-mood-by-sexuality-us/
TrendSource, Consumers who shop to improve their mood in the United States as of August 2018, by sexual orientation* ÌÇÐÄÆÆ½â°æ, /statistics/951929/consumers-who-shop-to-improve-their-mood-by-sexuality-us/ (last visited August 05, 2026)
Consumers who shop to improve their mood in the United States as of August 2018, by sexual orientation* [Graph], TrendSource, December 6, 2018. [Online]. Available: /statistics/951929/consumers-who-shop-to-improve-their-mood-by-sexuality-us/