As of August 2020, the user action that had the highest average acquisition cost in North America was making an-in app purchase. The cost to acquire an in-app buyer amounted to 74.68 U.S. dollars during the measured period. Getting users to subscribe was slightly less expensive at 64.27 U.S. dollars.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Liftoff. (November 19, 2020). Average mobile app user acquisition costs from September 2019 to August 2020, by region (in U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 18, 2026, from /statistics/941273/mobile-app-average-user-acquisition-cost-worldwide/
Liftoff. "Average mobile app user acquisition costs from September 2019 to August 2020, by region (in U.S. dollars)." Chart. November 19, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 18, 2026. /statistics/941273/mobile-app-average-user-acquisition-cost-worldwide/
Liftoff. (2020). Average mobile app user acquisition costs from September 2019 to August 2020, by region (in U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 18, 2026. /statistics/941273/mobile-app-average-user-acquisition-cost-worldwide/
Liftoff. "Average Mobile App User Acquisition Costs from September 2019 to August 2020, by Region (in U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Nov 2020, /statistics/941273/mobile-app-average-user-acquisition-cost-worldwide/
Liftoff, Average mobile app user acquisition costs from September 2019 to August 2020, by region (in U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/941273/mobile-app-average-user-acquisition-cost-worldwide/ (last visited July 18, 2026)
Average mobile app user acquisition costs from September 2019 to August 2020, by region (in U.S. dollars) [Graph], Liftoff, November 19, 2020. [Online]. Available: /statistics/941273/mobile-app-average-user-acquisition-cost-worldwide/
