In February 2025, direct visits via desktop to asos.com amounted to almost ** percent. Organic search was also a relevant source of traffic at around ** percent. Paid searched were about ** percent of the total.
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SimilarWeb. (April 14, 2025). Number of visits to asos.com worldwide between in February 2025, by source (in million visits) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/922351/distribution-of-asos-website-traffic-by-source/
SimilarWeb. "Number of visits to asos.com worldwide between in February 2025, by source (in million visits)." Chart. April 14, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/922351/distribution-of-asos-website-traffic-by-source/
SimilarWeb. (2025). Number of visits to asos.com worldwide between in February 2025, by source (in million visits). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/922351/distribution-of-asos-website-traffic-by-source/
SimilarWeb. "Number of Visits to Asos.Com Worldwide between in February 2025, by Source (in Million Visits)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Apr 2025, /statistics/922351/distribution-of-asos-website-traffic-by-source/
SimilarWeb, Number of visits to asos.com worldwide between in February 2025, by source (in million visits) ÌÇÐÄÆƽâ°æ, /statistics/922351/distribution-of-asos-website-traffic-by-source/ (last visited July 22, 2026)
Number of visits to asos.com worldwide between in February 2025, by source (in million visits) [Graph], SimilarWeb, April 14, 2025. [Online]. Available: /statistics/922351/distribution-of-asos-website-traffic-by-source/
