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Source
Source
Release date
October 2023
More information
Region
Japan
Survey time period
May 23 to July 3, 2023
Number of respondents
21,000 consumers
Special properties
The survey covered 560 major corporate brands in Japan
Method of interview
Online survey
Supplementary notes
Nikkei BP determined the ESG-brand score by aggregating four metrics, which strongly influence corporate brand perceptions: Environment, Society, Governance, and Integrity. The scores are expressed by deviation value (average 50) to show the position among all company brands.
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