consumers from the Netherlands who have shopped online at least once in the past month
Method of interview
Online interview
Supplementary notes
The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.
The source does not provide any information regarding missing percentage points to 100 percent in 2019.
Citation formats
E-commerce purchase channels of luxury goods in the Netherlands 2018-2019
Luxury goods, like jewelry or watches, were not products that Dutch consumers would buy online in 2019. In February 2019, less than out of four Dutch online shoppers indicated they would purchase one of these products at an online marketplace like Bol.com or Amazon. E-commerce has become more and more popular in the Netherlands in recent years. The number of online orders or purchases, for example, reached approximately *** million in 2019.
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Salmon, & Wunderman. (June 11, 2019). Leading purchase channels for buying luxury goods (such as jewelry and watches) online in the Netherlands in 2018 and 2019 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/918320/e-commerce-purchase-channels-of-luxury-goods-in-the-netherlands/
Salmon, und Wunderman. "Leading purchase channels for buying luxury goods (such as jewelry and watches) online in the Netherlands in 2018 and 2019." Chart. June 11, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/918320/e-commerce-purchase-channels-of-luxury-goods-in-the-netherlands/
Salmon, Wunderman. (2019). Leading purchase channels for buying luxury goods (such as jewelry and watches) online in the Netherlands in 2018 and 2019. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/918320/e-commerce-purchase-channels-of-luxury-goods-in-the-netherlands/
Salmon, and Wunderman. "Leading Purchase Channels for Buying Luxury Goods (Such as Jewelry and Watches) Online in The Netherlands in 2018 and 2019." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Jun 2019, /statistics/918320/e-commerce-purchase-channels-of-luxury-goods-in-the-netherlands/
Salmon & Wunderman, Leading purchase channels for buying luxury goods (such as jewelry and watches) online in the Netherlands in 2018 and 2019 ÌÇÐÄÆƽâ°æ, /statistics/918320/e-commerce-purchase-channels-of-luxury-goods-in-the-netherlands/ (last visited July 31, 2026)
Leading purchase channels for buying luxury goods (such as jewelry and watches) online in the Netherlands in 2018 and 2019 [Graph], Salmon, & Wunderman, June 11, 2019. [Online]. Available: /statistics/918320/e-commerce-purchase-channels-of-luxury-goods-in-the-netherlands/
