Petroc Taylor
Research expert covering global developments in the use of data
Get in touch with us now| Characteristic | Percentage of all respondents |
|---|---|
| Knew which comparison site I wanted and went to that site | 58% |
| No specific site in mind - searched online (e.g. Google) to find one | 30% |
| Searched online for provider/supplier/product and ended up on a comparison site | 7% |
| Followed a link from another website (e.g. Which) | 2% |
| Followed an ad from another website | 1% |
| Other | 1% |
| Don't know | 2% |
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Source
Source
Release date
September 2017
More information
Region
United Kingdom
Survey time period
October 2016 to January 2017
Number of respondents
1,653 respondents
Age group
16 years and older
Special properties
Consumers who have shopped around using a comparison site in the last three months
Method of interview
Online survey
Supplementary notes
Question originally asked as "Thinking about the [first] comparison site you visited when you last compared [PRODUCT], which of these best describes how you ended up on it?" Base includes consumers who have shopped around using a comparison site in the last three months.
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