Consumers who have shopped around using a comparison site in the last three months
Method of interview
Online survey
Supplementary notes
Question originally asked as " Why did you use [a] comparison site on this occasion?" Base includes consumers who have shopped around using a comparison site in the last three months.
Citation formats
Reasons consumers use digital comparison tools in the United Kingdom 2017
This statistic shows the share of respondents who cited a particular reason or motivation for using a comparison website when investigating a purchase. Saving money is the primary motivating factor, with 71 percent of respondents saying this was a reason for using a comparison website.
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Competition and Markets Authority. (September 26, 2017). Reasons cited by consumers in the United Kingdom (UK) for the use of comparison websites 2017 (in percentage of total respondents) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 27, 2026, from /statistics/910906/use-of-online-comparison-tools-reasons/
Competition and Markets Authority. "Reasons cited by consumers in the United Kingdom (UK) for the use of comparison websites 2017 (in percentage of total respondents)." Chart. September 26, 2017. ÌÇÐÄÆÆ½â°æ. Accessed July 27, 2026. /statistics/910906/use-of-online-comparison-tools-reasons/
Competition and Markets Authority. (2017). Reasons cited by consumers in the United Kingdom (UK) for the use of comparison websites 2017 (in percentage of total respondents). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 27, 2026. /statistics/910906/use-of-online-comparison-tools-reasons/
Competition and Markets Authority. "Reasons Cited by Consumers in The United Kingdom (Uk) for The Use of Comparison Websites 2017 (in Percentage of Total Respondents)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 26 Sep 2017, /statistics/910906/use-of-online-comparison-tools-reasons/
Competition and Markets Authority, Reasons cited by consumers in the United Kingdom (UK) for the use of comparison websites 2017 (in percentage of total respondents) ÌÇÐÄÆÆ½â°æ, /statistics/910906/use-of-online-comparison-tools-reasons/ (last visited July 27, 2026)
Reasons cited by consumers in the United Kingdom (UK) for the use of comparison websites 2017 (in percentage of total respondents) [Graph], Competition and Markets Authority, September 26, 2017. [Online]. Available: /statistics/910906/use-of-online-comparison-tools-reasons/