The number of active users of Fitbit has been decreasing in recent years. In 2025, there were ** million active users of Fitbit products who used their device at least once a week, down from ** million registered a year before.
Fitbit in the wearables market
The health and fitness wearable segment is one of the most promising segments of the wearable market, creating opportunity for vendors in this particular niche. Shipments of wristbands are forecast to reach around **** million in 2029. Due to the demand for this type of wearable, Fitbit, the California-based company that specializes in compact, wireless wearable technology for the health and fitness industry, has had successful results in the decade.
Decline in sales
After the introduction of the Apple Watch, Fitbit lost its leading position to the tech giant. In 2021, Fitbit was acquired by Google. The number of devices sold by Fitbit has thus been declining, standing at *** million in 2025.
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Fitbit, & Business of Apps. (March 9, 2026). Number of monthly active users of Fitbit from 2012 to 2025 (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/472600/fitbit-active-users/
Fitbit, und Business of Apps. "Number of monthly active users of Fitbit from 2012 to 2025 (in millions)." Chart. March 9, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/472600/fitbit-active-users/
Fitbit, Business of Apps. (2026). Number of monthly active users of Fitbit from 2012 to 2025 (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/472600/fitbit-active-users/
Fitbit, and Business of Apps. "Number of Monthly Active Users of Fitbit from 2012 to 2025 (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Mar 2026, /statistics/472600/fitbit-active-users/
Fitbit & Business of Apps, Number of monthly active users of Fitbit from 2012 to 2025 (in millions) ÌÇÐÄÆƽâ°æ, /statistics/472600/fitbit-active-users/ (last visited July 15, 2026)
Number of monthly active users of Fitbit from 2012 to 2025 (in millions) [Graph], Fitbit, & Business of Apps, March 9, 2026. [Online]. Available: /statistics/472600/fitbit-active-users/
