In 2025, Apple led the global smartwatch market, estimated to have a **-percent share of total shipments. This value was slightly lower than the brand's share in 2024. Apple was followed by Huawei, Xiaomi, and Samsung.
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Counterpoint Research. (December 22, 2025). Share of smartwatch shipments worldwide from 2024 to 2025, by vendor [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1296818/smartwatch-market-share/
Counterpoint Research. "Share of smartwatch shipments worldwide from 2024 to 2025, by vendor." Chart. December 22, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1296818/smartwatch-market-share/
Counterpoint Research. (2025). Share of smartwatch shipments worldwide from 2024 to 2025, by vendor. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1296818/smartwatch-market-share/
Counterpoint Research. "Share of Smartwatch Shipments Worldwide from 2024 to 2025, by Vendor." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Dec 2025, /statistics/1296818/smartwatch-market-share/
Counterpoint Research, Share of smartwatch shipments worldwide from 2024 to 2025, by vendor ÌÇÐÄÆƽâ°æ, /statistics/1296818/smartwatch-market-share/ (last visited July 20, 2026)
Share of smartwatch shipments worldwide from 2024 to 2025, by vendor [Graph], Counterpoint Research, December 22, 2025. [Online]. Available: /statistics/1296818/smartwatch-market-share/
