Figures may not add up to 100 percent due to rounding.
Subscription services defined as previously pay-per product/service companies that now charge customers a subscription price to have recurring access to their products or services.
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Most popular subscription service categories in the U.S. 2018
This statistic presents the most popular subscription service categories according to paid subscription subscribers in the United States as of ****. According to the findings, ** percent of respondents stated that they are currently a paying subscriber of video subscription services. Additionally, ** percent of respondents stated similarly for the category of music subscription services. News and grocery subscription service were ranked last in terms of paying user reach.
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eMarketer. (July 23, 2018). Subscription service statuses according to the paid subscription subscribers in the United States as of June 2018, by category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/896119/subscription-service-paid-subscribers-by-category-type/
eMarketer. "Subscription service statuses according to the paid subscription subscribers in the United States as of June 2018, by category." Chart. July 23, 2018. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/896119/subscription-service-paid-subscribers-by-category-type/
eMarketer. (2018). Subscription service statuses according to the paid subscription subscribers in the United States as of June 2018, by category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/896119/subscription-service-paid-subscribers-by-category-type/
eMarketer. "Subscription Service Statuses According to The Paid Subscription Subscribers in The United States as of June 2018, by Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Jul 2018, /statistics/896119/subscription-service-paid-subscribers-by-category-type/
eMarketer, Subscription service statuses according to the paid subscription subscribers in the United States as of June 2018, by category ÌÇÐÄÆƽâ°æ, /statistics/896119/subscription-service-paid-subscribers-by-category-type/ (last visited July 29, 2026)
Subscription service statuses according to the paid subscription subscribers in the United States as of June 2018, by category [Graph], eMarketer, July 23, 2018. [Online]. Available: /statistics/896119/subscription-service-paid-subscribers-by-category-type/
