Release date represents the date figures were accessed.
Insurance sector includes; business, health and life, home, auto, car and travel insurance.
*The source provides the following information: "Share of Voice measures how visible an insurance provider is across a defined set of search queries. It reflects how often a provider appears in search results relative to competitors, helping identify which brands dominate visibility."
Citation formats
Leading websites in the insurance sector in the UK 2026, by share of voice
In the United Kingdom, comparethemarket.com was the leading insurance website in terms of share of voice in 2026, with approximately percent. The websites moneysupermarket.com and gocompare.com followed with **** and **** percent, respectively.
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Pi Datametrics. (July 27, 2026). Leading insurance comparison websites in the United Kingdom (UK) in the 2nd quarter 2026, by share of voice [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 05, 2026, from /statistics/880767/leading-websites-in-the-insurance-industry-in-the-united-kingdom/
Pi Datametrics. "Leading insurance comparison websites in the United Kingdom (UK) in the 2nd quarter 2026, by share of voice." Chart. July 27, 2026. ÌÇÐÄÆÆ½â°æ. Accessed August 05, 2026. /statistics/880767/leading-websites-in-the-insurance-industry-in-the-united-kingdom/
Pi Datametrics. (2026). Leading insurance comparison websites in the United Kingdom (UK) in the 2nd quarter 2026, by share of voice. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 05, 2026. /statistics/880767/leading-websites-in-the-insurance-industry-in-the-united-kingdom/
Pi Datametrics. "Leading Insurance Comparison Websites in The United Kingdom (Uk) in The 2nd Quarter 2026, by Share of Voice." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 27 Jul 2026, /statistics/880767/leading-websites-in-the-insurance-industry-in-the-united-kingdom/
Pi Datametrics, Leading insurance comparison websites in the United Kingdom (UK) in the 2nd quarter 2026, by share of voice ÌÇÐÄÆÆ½â°æ, /statistics/880767/leading-websites-in-the-insurance-industry-in-the-united-kingdom/ (last visited August 05, 2026)
Leading insurance comparison websites in the United Kingdom (UK) in the 2nd quarter 2026, by share of voice [Graph], Pi Datametrics, July 27, 2026. [Online]. Available: /statistics/880767/leading-websites-in-the-insurance-industry-in-the-united-kingdom/