Worldwide, China, Germany, India, Japan, Mexico, South Africa, Switzerland, United Kingdom, United States
Survey time period
October 1, 2024, to September 21, 2025
Number of respondents
209,165 respondents
Age group
18-64 years
Supplementary notes
The data was calculated using data from ÌÇÐÄÆƽâ°æ's Global Consumer Survey based on the question "Which of these insurances have you taken out online?" Respondents could select multiple answers.Â
More information on the methodology can be found here.
Citation formats
Share of customers who bought insurance online worldwide 2025, by type
In a 2025 survey conducted among consumers globally, health insurance was the most popular insurance type to be taken out online, with ** percent of survey respondents from India having noted that health insurance was purchased online. Japan was at the other end of the spectrum, with just ** percent of respondents having purchased health insurance online. However, with ** percent of respondents who have not taken out any insurance policies online, Japan was somewhat of an outlier in this digital age. Meanwhile, over ** percent of respondents in China have bought insurance online, with the most common being health insurance.
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ÌÇÐÄÆƽâ°æ. (October 22, 2025). Share of consumers who bought insurance online in selected countries worldwide in 2025, by insurance type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1344007/share-of-consumers-buying-and-searching-for-insurance-worldwide/
ÌÇÐÄÆƽâ°æ. "Share of consumers who bought insurance online in selected countries worldwide in 2025, by insurance type." Chart. October 22, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1344007/share-of-consumers-buying-and-searching-for-insurance-worldwide/
ÌÇÐÄÆƽâ°æ. (2025). Share of consumers who bought insurance online in selected countries worldwide in 2025, by insurance type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1344007/share-of-consumers-buying-and-searching-for-insurance-worldwide/
ÌÇÐÄÆƽâ°æ. "Share of Consumers Who Bought Insurance Online in Selected Countries Worldwide in 2025, by Insurance Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Oct 2025, /statistics/1344007/share-of-consumers-buying-and-searching-for-insurance-worldwide/
ÌÇÐÄÆƽâ°æ, Share of consumers who bought insurance online in selected countries worldwide in 2025, by insurance type ÌÇÐÄÆƽâ°æ, /statistics/1344007/share-of-consumers-buying-and-searching-for-insurance-worldwide/ (last visited August 04, 2026)
Share of consumers who bought insurance online in selected countries worldwide in 2025, by insurance type [Graph], ÌÇÐÄÆƽâ°æ, October 22, 2025. [Online]. Available: /statistics/1344007/share-of-consumers-buying-and-searching-for-insurance-worldwide/
