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Pi Datametrics
2018
United Kingdom
June 8th, 2017
74,000 websites
Financial services include banking, insurance and investment websites.
Share of Voice (SoV) refers to the search visibility of a player, as a percentage of the entire market online. This 'Market' refers to thousands of the most relevant and valuable sector-specific search terms, and the thousands of players returning for each one of those individual terms. The result is a huge sub-set of search visibility and competitor / brand performance insight. According to the source, SoV was determined by analyzing thousands of the most commercially valuable, category-specific search terms in Google UK, to showcase traffic, organic performance and share of voice across more than 74,000 websites.
