In 2023, most Brazilian startups adopted a business-to-business strategy, which entails targeting other companies as primary customers. This approach was chosen by more than half of the Brazilian startups. The mixed B2B2C strategy, which means that companies mainly conduct operations with other businesses while also gaining access and brand recognition among end consumers, was the second most preferred strategy for Brazilian startups.
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Associação Brasileira de Startups. (April 25, 2025). Leading target consumers of startups in Brazil in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/878588/brazil-leading-business-models-startups/
Associação Brasileira de Startups. "Leading target consumers of startups in Brazil in 2024." Chart. April 25, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/878588/brazil-leading-business-models-startups/
Associação Brasileira de Startups. (2025). Leading target consumers of startups in Brazil in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/878588/brazil-leading-business-models-startups/
Associação Brasileira de Startups. "Leading Target Consumers of Startups in Brazil in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Apr 2025, /statistics/878588/brazil-leading-business-models-startups/
Associação Brasileira de Startups, Leading target consumers of startups in Brazil in 2024 ÌÇÐÄÆƽâ°æ, /statistics/878588/brazil-leading-business-models-startups/ (last visited July 22, 2026)
Leading target consumers of startups in Brazil in 2024 [Graph], Associação Brasileira de Startups, April 25, 2025. [Online]. Available: /statistics/878588/brazil-leading-business-models-startups/
